About this web site
This web site was conceptualized by '58 ALL'. It's purpose :
- Consolidate various databases from around the Greenwich Borough into one searchable directory
- Promote business and organisations based in the Greenwich Borough thus increasing local revenue
Having over 20 years of database development experience, I knew that technically it would not be difficult to pull
together a number of existing web sites, databases and spreadsheets into one searchable directory. And, having
seen Alex Tew's Pixel ads Million Dollar
web site (and the numerous copies around the planet!) I decided that this would be a really effective way of fund
raising - BUT it needed a USP (Unique Selling Point!).
The USP for this project is that businesses and organisations can spend their money on advertising and know that they are contributing
effectively to crime reduction initiatives and youth work. Businesses and organisations get a three year advert - which will hopefully
pay for itself several times over!
There are currently 7000 Pixel Advert Squares on the grid. Another USP is that the grid does not stay static - from
time to time the adverts will rotate in blocks of 10. So, what is in the first 10 rows today will be in the bottom 10
rows at the next rotation. All the other rows will be shunted up so their should be equal publicity over a 10 week period.
(This 'rotation' will start once we have at least one Pixel Ad on each line).
Yet another USP is that this web site will be the most useful on-line directory for Greenwich Borough resources. It
does not have the overhead of collating information - this will be done by the existing database owners. Data is captured from
all sectors: Businesses, Voluntary sector, Services, Health, Churches etc etc.
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